April 28th, 2009
The Quiddity team has been contracted with the American Quarter Horse Association (AQHA) on their inaugural event, Quarterfest. The three day Quarter Horse lover’s event is set to take place in beautiful Murfreesboro, TN at the Tennessee Miller Coliseum, May 1- 3. Quiddity will handle the coordinating and management of the event on site. The 3 day affair will be packed with clinics, seminars, fashion shows and entertainment. For more information on the event, visit their website:
www.aqha.com/quarterfest
April 4th, 2009
Wednesday, April 1 through Saturday, April 4 were four long days filled with over 60,000 country music fans, hours of line dancing, a screamin’ good time and some of the country’s hottest country music stars. Quiddity took on the logistics for the planning of the four day camping festival, leaving Florence with another year of a successful Country Thunder behind them. The festival’s highlights included two stages of rockin’ performances from artists ranging from Zac Brown Band to country legend Neal McCoy to super star Tim McGraw, as well as top sponsors including Cricket Wireless, SRP, Crown Royal, and Budweiser.
March 16th, 2009
When the Memphis Music Foundation was looking to show the world what Memphis and its music is all about, Quiddity was brought in to develop the landmark event at SXSW. The presence included a large display at the Exhibit Hall in the Convention Center, a Day Party and night Showcase. The Day party was a huge success, with traffic counts in at over 750 people in 3 hours. There was Memphis BBQ cooked overnight on-site, Memphis guitar give-aways, and a full lineup. The showcase that night displayed a fine diversity of Memphis music including Free Sol, Lucero, Al Kapone, River City Tanlines, and The Bar-Kays. It was a packed house the whole night, and the trip was a great success overall.
February 11, 2009
Quiddity has been brought in to help produce a SXSW showcase - Smokin' Music again this year. The client has decided to keep the same venue on 5th and Trinity, with some interior changes and improvements. The lineup is beginning to really shape up, so be sure to stop by the Smokin Music Lounge if you are at SXSW in 2009.
December 4, 2008
Quiddity has gone country! Country Thunder, that is - to be held in two locations this year; to the West outside of Phoenix, Arizona in Florence at the Canyon Moon Ranch and to the East in between Chicago and Milwaukee in Twin Lakes, Wisconsin at the Shadow Hill Ranch. Quiddity will oversee all planning of the festivals and act as General Manager for them on the ground. Both festivals will headline Tim McGrw and Alan Jackson, with Arizona featuring Montgomery Gentry and Wisconsin Taylor Swift. For more information (and for the full lineups), visit
www.countrythunder.com. Also, check back for festival reviews in the News sections after we have loaded out the last stage.
October 24, 2008
Today is the beginning of the end for a client's summer long marketing tour. The tour wraps up at the VooDoo Music Experience in NOLA and has hit over 20 destination festivals throughout a 9 month period. Along the way, it has captured an estimated 40,000 individuals for interaction in a laid-back environment.
September 27, 2008
With the nation's eyes on the first Presidential Debate held in Oxford, MS, the University of Mississippi decided they wanted to provide something more for their students, alumni, and the community.Ê Quiddity worked with the University to produce a free mini-festival on campus in the Grove.Ê Musical entertainment on the two stages for the all-day event began with a Gospel choir singing the national anthem. Other artists ranged from Saving Abel to Josh Kelley. When North Mississippi All-Stars closed the stage, the crowd of thousands settled down on blankets to watch the debate simulcast on two large LED screens.
August 15, 2008
Quiddity has been contracted to manage the main stage at the 24th annual Street Scene Festival in San Diego. Headliners to include Beck, The Black Crowes, Spoon,ÊX, Michael Franti & Spearhead, The Hives and more.
